Right on the heels of doing an extensive, “back to basics” promo campaign, I decided it was time to throw in another lighthearted spot that will get people talking. Google+ had just launched and everyone was going nuts with how social media was getting out of control. The timing was perfect, and the message was right on spot – showing that we’re actually in the know with social media trends, but admit that at the end of the day, it’s all about promoting an old-school TV show.
