Part of our rebranding challenge was to convince viewers that the new team and show was still the fun experience they were used to. Using a variation of the show’s opening theme song (produced by N*Sync’s Chris Kirkpatrick), I made this image spot that shows off the vibe and attitude of the show. It’s working. This song really gets stuck in your head. I got word from our Charlotte station that this promo is in heavy rotation throughout the day.
We’ll be updating it with new show footage regularly and pushing it out again every few months.