Part of our rebranding challenge was to convince viewers that the new team and show was still the fun experience they were used to. Using a variation of the show’s opening theme song (produced by N*Sync’s Chris Kirkpatrick), I made this image spot that shows off the vibe and attitude of the show. It’s working. This song really gets stuck in your head. I got word from our Charlotte station that this promo is in heavy rotation throughout the day.